We teamed up with Rahul Khanna to champion comfort that’s confident, casual, and unapologetically you. At Pulp, we wanted to rewrite the rules of style: being well-dressed doesn’t have to come at the cost of ease.

We built the campaign around the simple insight that real comfort is an identity in itself. Detailing down to the perfect fit, breathable fabrics, and relaxed silhouettes, we captured Rahul in moments that feel honest.